The theme for the 2nd edition of the Arts Management @ Sibelius Summer Academy course is The Art of Rethinking: New Era for Arts Management. It will mark the important milestone, the 25th Anniversary of the Arts Management department at Sibelius Academy. This course aims to present the new era in Arts management field, discussing the new possible scenarios and new practices in the field, related to sustainability, environment, and digitalization. Firs it lays the ground and perspective of Urban Cultural Management and new trends. Second, it provides the current and future views of management and entrepreneurship in cultural and creative industries. And thirdly it presents the new models and approaches in Festival and Events Management.
The program is planned to increase participant’s knowledge and skills on the new trends and tendences in arts management field. The programme consists of three different topics over the course of four days. The focus of 2022 edition will be on Key trends in Urban Cultural Management and Policy
Dr Violeta Simjanovska, Visiting professor, Dr. Franco Bianchini, Prof Toni Matti Karjalainen and other international experts (TBA)
Admission fees and applying
The course fee, application period details and the application form will be announced later.
Who is the course for?
- Masters and PhD students
- Cultural operators and professionals
- Representatives from international organizations and Institutes of Culture
- Anyone interested in this topic
Day 1; 6 June 2022: Key trends in Urban Cultural Management and Policy
- Cultural organisations and policies and their contribution to sustainable development;
- Changing nature of cultural practices among young people;
- Demographic trends and the role of culture in this process
Lecturers: Visiting professor, Dr Franco Bianchini and guests experts
The new conditions arising during the coronavirus pandemic will be a cross-cutting theme for the Arts Management @ Sibelius Summer Academy course. The medium and long-term implications of the pandemic are still unclear. However, we can already see the emergence of important new issues for cultural organisations and for arts and heritage policy making. These include the following:
- the crisis of cultural philanthropy and the risk for cultural policy of losing political status;
- the existential threat to many individual artists, other freelance cultural workers, and to medium-sized cultural organisations in particular;
- the increasing importance of cultural activities for health and well-being policies and projects; the potential key roles of public libraries and community-based cultural activities to reduce social exclusion, unemployment and digital divides, and contribute to reskilling;
- the re-modelling (with greater use of outdoor areas, for example) of cultural venues and spaces to reduce the risk of transmission of the virus;
- the massive increase and growing sophistication of the digital offer by cultural organisations; the potential roles of cultural activities in responding to the crisis of city centre-based retail, office and night-time economies;
- the uncertain future of mass spectacles in public spaces;
- the possible emergence of a more ‘curative’ approach to culture-led urban regeneration.
- The existing and potential contributions of cultural organisations and policies to sustainable development (as defined by the UN in their Agenda 2030) in a post-pandemic context will be another theme of the Summer School.
The Arts Management @ Sibelius Summer Academy course will also reflect on the changing nature of cultural practices and of definitions of ‘culture’, particularly among young people. It will focus not only on the traditional arts and heritage, but also on cultural forms like gaming and aspects of urban culture (such as parkour and urban exploration) which cut across the traditional divide between the arts and sport. The Summer School will pay attention to how the changing cultural, social and political values of young people in particular are having an impact on audiences and on the work of cultural organisations. These values include those of: the movement (initiated by Greta Thunberg and children across the globe) to highlight the climate emergency; the MeToo movement and related activism against the objectification and abuse of women; the emergence of non-binary and transgender activism within LGBTQIA+ cultures, and related debates within radical feminism.
There will be attention also to demographic trends. These will include issues such as the ageing of European populations (and the existing and potential roles of cultural activities in fostering ‘active’ and ‘creative’ ageing, and in mitigating the impacts of dementia and other conditions afflicting elderly people), the depopulation of many rural areas (and the contribution of culture to rural revitalisation) and immigration, which is making European cities more and more multi-ethnic and multicultural. In relation to the latter, the Summer School will reflect on issues of systemic racism, race equality, decolonisation and intercultural practices within the cultural sector (also in the context of the worldwide Black Lives Matter movement).
Day 2 7 June 2022: Cultural industries and creative entrepreneurship in the new era
- Cultural and Creative Industries Framework and future challenges
- International entrepreneurship in arts and culture
- Audience engagement, arts branding and marketing in the new era
Lecturers: Prof. Toni-Matti Karjalainen and guests
This day will address the framework and challenges of creative industries and cultural entrepreneurship in the new era of Arts Management and its sub-fields. In particular, the concept of cultural and creative industries will be reviewed, along with the various forms of cultural entrepreneurship in the post-covid and digitalized worlds. New forms of audience engagement, marketing and branding strategies will also be touched upon in the contexts of the music and film industries as well as other creative and cultural fields.
Day 3: 8 June 2022: Sustainable Festivals and Events Management
- Festivals and Events Management framework and practices;
- Sustainable approach to Festival and Events management in the globally expanding festival industry;
- Greener Festival: standards and good practices;
Lecturers: Dr Violeta Simjanovska and international guest experts from the field
Festival and Events play a decisive role across the creative industries. Managing increasingly demanding ecological and environmental challenges, diverse and discerning audiences, technological developments and market shifts, demands new type of skills, understandings and insight. Engage with the future of festivals and events, this day of the summer academy will be dedicated to discuss how arts managers need to adopt and how to manage successful festivals, working at the forefront of technology and sustainability. Harnessing international expertise from festival and event management, paired with academic approach, this day aim to enhance participants professional practice, creative perspectives and approaches, whole encouraging the critical evaluation or current industry framework.
- Head of department, lecturer Arts Management, Sibelius Academy
- Professor, Arts Management, Sibelius Academy
- Coordinator, Tuottajat Sibelius-Akatemia, Sibelius Academy
The course is also a part of the 25th Anniversary of the Arts Management Department at the Sibelius Academy.