Degree requirements / Sibelius Academy: Arts management

MAIN SUBJECT STUDIES, ART, MANAGEMENT AND SOCIETY

pm30 Arts management framework (6 cr, 162 hrs)
pm10 Cultural policy framework (6 cr, 162 hrs)
pm16 Organisation visits and visiting lecturers (4 cr, 107 hrs)
pm37 Evaluation seminar & tutorials (2 cr, 53 hrs)

MAIN SUBJECT STUDIES, MANAGEMENT AND LEADERSHIP

pm17 Producing (6 cr, 162 hrs)
pm39 Strategic management (6 cr, 162 hrs)
pm27 Leadership in organizations (4 cr, 107 hrs)
pm21 Human resource management (2 cr, 53 hrs)

MAIN SUBJECT STUDIES, LAW AND THE ARTS

pm19 Copyright and intellectual property law (2 cr, 53 hrs)
pm20 Contract and employment law (2 cr, 53 hrs)

MAIN SUBJECT STUDIES, MARKETING AND COMMUNICATION

pm40 Marketing the arts (6 cr, 162 hrs)
pm18 Audience development (4 cr, 107 hrs)
pm35 Media relations (2 cr, 53 hrs)
pm38 Negotiation and presentation skills (4 cr, 107 hrs)

MAIN SUBJECT STUDIES, FINANCING THE ARTS

pm43 Financial accounting (2 cr, 53 hrs)
pm44 Managerial accounting (2 cr, 53 hrs)
pm32 Fundraising and sponsorship (4 cr, 107 hrs)

MAIN SUBJECT STUDIES, RESEARCH METHODOLOGY AND ACADEMIC WRITING

pmt3a-b Research methodology (6 cr, 162 hrs)
pmt5 Academic writing (2 cr, 57 hrs)
pmt2a-d Research seminar (8 cr, 214 hrs)
oam Demonstration of proficiency, arts management (Master of Music) (40 ECTS credits, 534 hours)
pmt1 Master's thesis (40 cr, 1068 hrs)
kss- Maturity test

OPTIONAL STUDIES

pm23 Art and technology (2 cr, 53 hrs)
pmv7 Arts entrepreneurship (2 cr, 53 hrs)
pm25 Multicultural communication skills (2 cr, 53 hrs)
pmv30 Cultural industries (2 cr, 53 hrs)
pmv1 Literature (2–10 cr/ 53- 270 hrs)
pmv28 Project (1–12 cr, 27–320 hrs)
pmv2 Work experience (1–12 cr, 27–320 hrs)
m Courses at other finnish universities (1–15 cr, 27–405 hrs)
pm45 Music business (5 cr)
pmv35 Current issues of arts management (1–10 cr, 27–267 hrs)
m Exchange studies (10–30 cr, 270–810 hrs)
pm46 Festival management (5 cr, 134 hrs)
pm47 Managing arts projects with societal impact (5 cr, 134 hrs)

 

ARTS MANAGEMENT MASTER'S DEGREE PROGRAMME, Helsinki

To complete a course consisting of lectures and/or small group work, attendance of a minimum of 75% of the classes and active participation is required.

 

MAIN SUBJECT STUDIES, ART, MANAGEMENT AND SOCIETY

pm30 Arts management framework (6 cr, 162 hrs)

Semester 1. The course is available to the Open University students.

Learning Outcomes
The student will learn to define the context of arts management and to describe its relationship to other disciplines. After the course the student has gained knowledge to describe the historical development of arts management, the key theoretical approaches in the field, and the current environment of arts organizations and institutions.

Content

  • Key concepts, texts and structures of arts management
  • Historical development of arts management
  • Arts management as an academic area of study and its relation to other areas
  • Philosophical, political and other social contexts of artistic productions

Evaluation
0–5

Study Methods

  • Lectures and workshops, 40 hrs
  • Articles, literature and individual study, min 120 hrs

Requirements

  • Class attendance
  • Exam
  • Essay

 

pm10 Cultural policy framework (6 cr, 162 hrs)

Semester 1

Learning Outcomes
The student will learn to identify and discuss current topics in local, national, European and global cultural policy framework. After the course the student is able to recognize and understand the connections between the different authorities, policy making structures, structures of resource allocation and funding bodies in arts as well as the role of EU, Unesco and other stakeholder organizations in cultural policy practices. The student learns also to know the emergence of national cultural policy and its institutional development.

Content

  • Policy making structures in local, national and European level
  • Funding sources of art
  • Historical development of cultural policy
  • EU, Unesco and other stakeholder organizations
  • Political power structures and arts management
  • Cultural networks

Evaluation
0–5

Study Methods

  • Lectures, workshops and organisation visits, 40 hrs
  • Articles, literature and individual study, min 120 hrs

Requirements

  • Class attendance
  • Essays

 

pm16 Organisation visits and visiting lecturers (4 cr, 107 hrs)

Semesters 1–5

Learning Outcomes
The student will get an opportunity to visit various cultural organisations and gain practical knowledge on managing cultural organizations, productions and institutions. Through different phenomena presented by the visiting lecturers the student is able to define the current topics in the arts management field both in Finland and abroad. After the course the student is able to describe and compare different types of cultural organizations and to take part in the present discussions in the field of arts management.
Content

  • Presentation of different cultural organizations and phenomena
  • Practical information about the management and other tasks in cultural organizations

Evaluation
0–5

Study Methods
Lectures and organisation visits

Requirements

  • Attendance of min 10 visits or visiting lectures
  • Report of min 10 visits or visiting lectures

 

pm37 Evaluation seminar & tutorials (2 cr, 53 hrs)

Semesters 1–5

Learning Outcomes
The student will learn to examine and assess, with reference to future assignments, the knowledge acquired in the different modules of the programme. The student will also be able to reflect on his or her own development in the course of studies.

Content

  • Evaluation of the courses
  • Evaluation of the lecturers
  • Self assessment

Evaluation
Pass/Fail

Study Methods

  • Evaluation seminars 12 hrs
  • Individual evaluation
  • Group and individual tutorials

Requirements

  • Active participation
  • Written and oral evaluations

 

MAIN SUBJECT STUDIES, MANAGEMENT AND LEADERSHIP

pm17 Producing (6 cr, 162 hrs)

Semester 1. The course is available to the Open University students.

Learning Outcomes
The student will learn practical knowledge of producing cultural projects. After the course the student is able to describe different methods and tools for managing artistic and creative productions as well as to assess the role of a producer in the productions and the qualities of a good producer.

Content

  • Key elements of cultural productions
  • Qualities and the role of a producer
  • Productions of different art forms
  • Festival management
  • Practices of producing

Evaluation
0–5

Study Methods

  • Lectures and workshops, 40 hrs
  • Working in a production project and individual study, min 122 hrs

Requirements

  • Class attendance
  • Completion and presentation of the production project

 

pm39 Strategic management (6 cr, 162 hrs)

Semester 2

Learning Outcomes
The student will learn to define strategy, strategic thinking and strategic management in the context of arts. After the course the student is able to describe various theoretical views on strategic management and to apply different tools of strategic management for cultural organisations.

Content

  • Theories of strategic management
  • Strategic management tools
  • Scenario planning
  • Strategic thinking in the field of arts
  • Corporate governance of arts organizations

Evaluation
0–5

Study Methods

  • Lectures and workshops, 40 hrs
  • Articles, literature and individual study, min 120 hrs

Requirements   

  • Class attendance
  • Exercises and cases
  • Exam

 

pm27 Leadership in organizations (4 cr, 107 hrs)

Semesters 2–3

Learning Outcomes
The student will learn describe different theoretical approaches to leadership and discuss the latest trends of leadership in cultural organizations. After the course the student is able to describe the different between management and leadership as well as to apply the conceptual and practical tools of leadership in different situations and organizations.

Content

  • Leadership theories
  • Practices of leadership
  • Organisational behaviour
  • Art and leadership
  • Ethics in leadership

Evaluation
0–5

Study Methods

  • Lectures and workshops 36 hrs
  • Literature and individual study, min 68 hrs

Requirements

  • Class attendance
  • Group assignment
  • Individual essay

 

pm21 Human resource management (2 cr, 53 hrs)

Semester 3. Tuition next time 2014–2015.

Learning Outcomes
The student will learn to describe the different areas of human resource management and to identify the role of HRM in the management of cultural organisations. After the course the student will also be able to define the factors relevant for successful HRM practices and to apply different conceptual and practical tools of HRM in organizations.

Content

  • Theories of HRM
  • Different areas of HRM such as recruiting, well-being, and competence development
  • HRM in cultural organizations

Evaluation
0–5

 

MAIN SUBJECT STUDIES, LAW AND THE ARTS

pm19 Copyright and intellectual property law (2 cr, 53 hrs)

Semester 1

Learning Outcomes
The student will learn to identify the legal framework of arts and to know the main aspects of the copyright law and the intellectual property rights (IPR). After the course the student will be able to discuss the role of copyright and IPR issues in managing artistic productions and to update his or her knowledge on the subject.

Content

  • General legal framework
  • Copyright law
  • Intellectual property rights
  • Sources for information

Evaluation
0–5

Study Methods

  • Lectures, exercises and organisation visits, 20 hrs
  • Articles, literature and individual study, min 33 hrs

Requirements

  • Class attendance
  • Exam and/or exercises

 

pm20 Contract and employment law (2 cr, 53 hrs)

Semester 2

Learning Outcomes
The student will learn to describe the contract-making process in the field of arts and to discuss the issues of employment affecting the management of organizations. This knowledge is gained in particular on personnel employment at national and international levels.

Content

  • Contract law
  • Employment law
  • Sources for information

Evaluation
0–5

Study Methods

  • Lectures, exercises and organisation visits, 20 hrs
  • Articles, literature and individual study, min 33 hrs

Requirements

  • Class attendance
  • Exam and/or exercises

 

MAIN SUBJECT STUDIES, MARKETING AND COMMUNICATION

pm40 Marketing the arts (6 cr, 162 hrs)

Semester 2. The course is available to the Open University students.

Learning Outcomes
The student will learn to define the main concepts, theories and trends in arts marketing. After the course the student is able to describe the role of marketing as a part of organisational management at national and international levels as well as to apply the conceptual and practical tools of marketing in different arts related projects and organisations.

Content

  • Basic concepts of marketing and branding
  • Arts marketing
  • Marketing strategies, research and analysis
  • Consumer behaviour
  • Content of a marketing plan

Evaluation
0–5

Study Methods

  • Lectures and workshops, 36h
  • Creating a marketing plan, 16 hrs
  • Articles, literature and individual study, min 55 hrs

Requirements

  • Class attendance
  • Exam
  • Presentation of marketing plan

 

pm18 Audience development (4 cr, 107 hrs)

Semester 2–3. The course is available to the Open University students.

Learning Outcomes
The student will learn to identify the main issues related to reaching new audiences through methods such as educational work, audience surveys and statistical information. After the course the student will be able to define the concepts of ADE and design an ADE programme. The student will also be able to apply the practical tools of audience surveys and data research.

Content

  • Methods for audience development
  • Methods for audience education
  • Methods for audience research

Evaluation
0–5

Study Methods

  • Lectures and exercises, 28 hrs
  • Audience research exercise, max 16 hrs
  • Articles, literature and individual study, min 63 hrs

Requirements

  • Class attendance
  • Group work
  • Exercises

 

pm35 Media relations (2 cr, 53 hrs)

Semester 1

Learning Outcomes
The student will learn to describe the ways in which arts organisations could deal with different media. After the course the student is able to identify the main theoretical approaches to media relations and to discuss the different methods of communicating with the media. The student will also be able to apply the conceptual and practical tools necessary to promote art and culture in the media.

Content

  • Approaches to media relations
  • Media and arts organisations
  • Writing for media
  • How to get your message through in the media

Evaluation
0–5

Study Methods

  • Lectures and exercises, 24 hrs
  • Articles, literature and individual study, min 33 hrs

Requirements

  • Class attendance
  • Exercises
  • Press release

 

pm38 Negotiation and presentation skills (4 cr, 107 hrs)

Semester 1–2

Learning Outcomes
The student will learn to describe the main theories and practices of negotiation and presentation skills needed in a managerial environment. After the course the student is able to identify the principles of communication and the skills to adapt one's own way of interaction.

Content

  • Negotiation skills
  • Presentation techniques
  • Organisational communication theory

Evaluation
0–5

Study Methods

  • Lectures and exercises, 36 hrs
  • Articles, literature, and individual study, min 71 hrs

Requirements

  • Class attendance and active participation in class
  • Exercises and exam

 

MAIN SUBJECT STUDIES, FINANCING THE ARTS

pm43 Financial accounting (2 cr, 53 hrs)

Semester 1

Learning Outcomes
The student will learn to identify the main aspects of financial planning and monitoring as well as to know the central financial terminology. After the course the student will be able to define and discuss accounting and bookkeeping as a tool for managing and controlling the arts organizations.

Content

  • Concepts of financial management
  • Practices of financial management
  • Profit and loss account
  • Balance sheet
  • Basics of accounting and bookkeeping

Evaluation
0–5

Study Methods

  • Lectures, workshops and a vocabulary test, 20 hrs
  • Articles, literature, exercises and individual study, min 33 hrs

Requirements

  • Class attendance
  • Exercises

 

pm44 Managerial accounting (2 cr, 53 hrs)

Semester 2. Tuition next time 2014–2015.

Learning Outcomes
The student will learn to use the financial accounting data to compile information on costs and profitability, and to apply this information in the context of cultural organizations. Students will also learn to define the basics of budgeting as well as to identify the questions of taxation and pricing.

Content

  • Profit and loss account
  • Balance sheet
  • Basics of accounting and bookkeeping
  • Cases of taxation
  • Practices of pricing

Evaluation
0–5

 

pm32 Fundraising and sponsorship (4 cr, 107 hrs)

Semester 3. Tuition next time 2014–2015.

Learning Outcomes
The student will learn to define the concepts and practices of fundraising and sponsorship in the national and international outlook. After the course the student will be able to apply the different tools of fundraising and sponsorship in the context of art.

Content

  • Fundraising in the arts
  • Sponsorship in the arts

Evaluation
0–5

 

MAIN SUBJECT STUDIES, RESEARCH METHODOLOGY AND ACADEMIC WRITING

pmt3a-b Research methodology (6 cr, 162 hrs)

Semesters 2–3

Learning Outcomes
The student will learn the basic theories, methods and practices of an academic research. After the course the student is able to define and assess the applicability of various research approaches and the paradigms they are based on as well as the different methods of collecting and analysing research material.

Content

  • Philosophical foundations of scientific research
  • Quantitative research methods
  • Qualitative research methods
  • Methods of collecting and analyzing research data

Evaluation
0–5

Study Methods

  • Lectures and workshops, 40 h
  • Articles, literature, and individual study, min 71 hrs

Requirements

  • Class attendance
  • Exercises
  • Essay

 

pmt5 Academic writing (2 cr, 57 hrs)

Semester 2

Learning Outcomes
The student will learn the key aspects of academic writing in order to produce academic text. After the course the student is able to identify the correct academic style and vocabulary as well as to apply this in essay and thesis writing.

Content

  • Academic writing style
  • Academic vocabulary
  • Argumentation in academic text
  • Reference systems in academic writing

Evaluation
0–5

Study Methods

  • Lectures and exercises, 20 hrs
  • Articles, exercises and individual study, min 33 hrs

Requirements

  • Class attendance
  • Exercises

 

pmt2a-d Research seminar (8 cr, 214 hrs)

Semesters 2–5

Learning Outcomes
The student will learn to plan a research project, identify interesting research subjects, and manage a research process for a Master's thesis. After the course the student is able to identify and discuss the tools and content of academic presentations as well as to assess the feasibility and progress of academic research projects.

Content

  • Key aspects of a research process
  • Content of a research plan
  • Identifying theoretically and practically interesting research problem
  • Form and scope of a literature review
  • Structure of a Master's thesis
  • Academic citation system
  • Academic presentations

Evaluation
Pass/Fail

Study Methods

  • Lectures, discussions, presentations, max 60 hrs
  • Collection of topical material, 16 hrs
  • Articles, literature, and individual study, min 138 hrs

Requirements

  • Class attendance
  • Research plan for a Master's thesis
  • Demonstration of the progress of a Master's thesis

 

oam Demonstration of proficiency, arts management (Master of Music) (40 ECTS credits, 534 hours)

Students will show the mastery of their major subject and the achievement of the learning outcomes of the major subject in their demonstration of proficiency. The demonstration of proficiency shall include studies from two study modules.

  • pmt1 Master's thesis
  • kss-  Maturity essay

Assessment
The demonstration of proficiency is assessed on a scale of pass/fail. Credits for the demonstration of proficiency are given by the head of the department.

 

pmt1 Master's thesis (40 cr, 1068 hrs)

Semesters 1–5

Learning Outcomes
The student will learn to plan and execute an academic research project and report it in the form of a Master's thesis. After completing a Master's thesis the student is able to define the content and structure of an academic study and to demonstrate some skills independent judgement on the selected topic. The student is also able to recognize and solve research problems in the field of Arts Management as well as to present the phases and results of the research in a written form.

Content
Academic research in the field of arts management

Evaluation
0–5

 

kss- Maturity test

Semesters 3–5

Content and Requirements
The maturity test is a written test that demonstrates the student's command of his/her mother tongue and understanding of the subject matter of his/her thesis and seminar work. If the student has gained his/her basic academic education in Finnish or Swedish, the student will write the Maturity Test in that language. If the student has gained his/her basic education in some other language, the student will write the Maturity Test in the language of his/her research.

Evaluation
Pass/Fail

 

OPTIONAL STUDIES

Optional studies can be selected from the list below and/or from other universities in Finland or abroad. Also courses provided by other main subjects of the Sibelius Academy can be included in the optional study courses of Arts Management Master's Degree Programme.

 

pm23 Art and technology (2 cr, 53 hrs)

Semesters 3–4. Tuition next time 2014–2015.

Learning Outcomes
The student will learn to identify the basic technological applications and the planning and implementation of different technical solutions in the field of arts management. The student will able to apply some technological tools to promote cultural productions and discuss the implications of these to the overall management processes of art and culture.

Content

  • Technology and arts management
  • Use of technological tools to promote art and culture

Evaluation
0–5

 

pmv7 Arts entrepreneurship (2 cr, 53 hrs)

Semesters 3–5. Tuition next time 2014–2015

Learning Outcomes
The student will learn to define the content and structure of a business plan and apply this information to creation of such a plan. After the course the student is able to present skills and competencies vital to an arts entrepreneur and to examine the feasibility and relevance of business ideas in the field.

Content

  • Business strategy and launching a business
  • Resources needed for setting up a business
  • Creation of a business plan
  • Entrepreneurship in the public and the third sector
  • Sources for information and networks

Evaluation
0–5

 

pm25 Multicultural communication skills (2 cr, 53 hrs)

Semesters 3–5

Learning Outcomes
The student will learn to define the concept of multiculturalism and discuss multiculturalism in the context of arts management.

Content

  • Aspects of multiculturalism
  • Communication in a multicultural context
  • Implications of multiculturalism in arts

Evaluation
0–5

Study Methods

  • Lectures and exercises, 20 hrs
  • Articles, literature and individual study, min 33 hrs

Requirements

  • Class attendance
  • Essay

 

pmv30 Cultural industries (2 cr, 53 hrs)

Semesters 3–5

Learning Outcomes
The student will learn to identify the various approaches, central trends, and manifestations of cultural industry.

Content

  • The concepts of cultural and creative industries
  • The structure and actors or cultural industries
  • Strategies in cultural industries
  • The future trends in cultural industries

Evaluation
0–5

Study Methods
Individual study

Requirements
Book exam

 

pmv1 Literature (2–10 cr/ 53- 270 hrs)

Semesters 1–5

Learning Outcomes
The student will deepen the knowledge in different aspects of arts management by identifying current theoretical and practical discussion in the field and applying the information in critical essays.

Content
Different aspects of arts management

Evaluation
0–5

Study Methods
Individual study

Requirements
Critical essay of chosen book(s)

 

pmv28 Project (1–12 cr, 27–320 hrs)

Semesters 3–5

Learning Outcomes
The student will learn to apply his or her organizing and management skills into practice by participating in real-life projects in different arts organisations.

Content
Processes of cultural productions

Evaluation
pass/fail

Study Methods
Active participation in a project

Requirements

  • Completion of the project
  • Project report

 

pmv2 Work experience (1–12 cr, 27–320 hrs)

Semesters 3–5

Learning Outcomes
The student will learn to apply his or her knowledge in arts management by working in various demanding positions in the cultural field.

Content
Special issues of arts management

Evaluation
Pass/Fail

Study Methods
Individual study

Requirements

  • Written certificate from the employer
  • Completed work experience period
  • Written report

 

m Courses at other finnish universities (1–15 cr, 27–405 hrs)

Semesters 4–5

Learning Outcomes
The student will deepen one's knowledge on the different arts management related aspects.

Content
The content varies depending on the selected courses. The courses are always to be agreed upon with the head of department

Evaluation
0–5

Study Methods
According to the requirements of selected universities

Requirements

  • Class attendance
  • Completion of the assignments
  • A copy of the course certificate must be presented

 

pm45 Music business (5 cr)

Semester 3–4

Learning Outcomes
The student will learn the framework of music business – who are the players, how they operate and what is their earning logic. The course contains both theoretical and practical aspects on the various sides of music business. After the course, the student will understand the principles of music business and apply the acquired knowledge when working on the field.

Content

  • Music Business Framework
  • Marketing in Music
  • Contracts in Music Business
  • Finnish Music in numbers
  • International song exports

Evaluation
0–5

Study methods

  • Lectures, 36 hrs
  • Individual study min 85
  • Organisation visits, max 10 hrs

Requirements

  • Class attendance
  • Exercises

 

pmv35 Current issues of arts management (1–10 cr, 27–267 hrs)

Semesters 1–5

Learning Outcomes
The student will learn to identify and assess various dimensions and current phenomena of arts management.

Content
Conferences, seminars, workshops and other events fitting to the course objectives. The students must apply for the right to participate in the conferences, seminars or other events organized outside the Arts Management Master's Degree Programme. The application must describe the content of event and include a copy of the programme. The credits attained from the event will be decided by the head of Arts Management Programme on the basis of the content and extent of the event and on the amount of individual work performed by the student.

Evaluation
pass/fail

Study Methods
Attendance at events, 24 hrs

Requirements

  • Attendance at an event
  • Completion of the assignment(s)

 

m Exchange studies (10–30 cr, 270–810 hrs)

Semesters 4–5. As organized by the hosting universities; these issues are always to be agreed well in advance before the exchange takes place.

Learning Outcomes
The student will learn to broaden his or her knowledge in the field of arts management in a foreign university. The Sibelius Academy has an agreement of student exchange programmes with a number of universities abroad. Erasmus exchange programme is the most typical way of arranging exchanges. Usually the exchange study period is planned to last for 3 to 6 months.

Content
Various arts management courses as organized by the hosting universities

Study Methods
As organized by the hosting universities

Requirements
As organized by the hosting universities

 

pm46 Festival management (5 cr, 134 hrs)

Learning Outcomes
The student will learn to identify the key actors, practices and structures of festival management. After the course the student is able to recognize the funding structures and key stakeholders of festivals, assess the economic impact of festivals, implement various sustainability and safety practices, and recognize the main issues in festival logistics and volunteer management.

Evaluation
0-5

 

pm47 Managing arts projects with societal impact (5 cr, 134 hrs)

Learning Outcomes
The student will learn to identify the different aspects of the impact of arts on social, cultural, educational and economic life of societies. After the course the student is able to recognize the working styles of socially responsible arts managers and apply this knowledge to a variety of art projects that aim to engage in societal activity.

Evaluation
0-5